BMW LIFESTYLE

Story Concept
& Production

Story concept · Content inventory ·
Production planning and realization · Art direction

Creating a story that combines product information around e-bikes with an editorial approach and emotional storytelling to create relevant and entertaining content.

Riding a BMW e-bike the product designer Fernando Abellanas shows us his favorite green spots in Valencia. 

2018
Client BMW Lifestyle
Agency Stan Studios GmbH, Stuttgart
Production Oh Boy, Stuttgart
Service Production Sur Film, Barcelona